Keep Growing Your Food Business Every Month
The Masterclass was just the beginning. Join a community of food and dessert business owners who are committed to growing their business through better content, smarter marketing, and consistent support.
Never attended the Masterclass? No problem, the Founders Circle is open to any food/dessert business owner ready to grow.
Join 8 food business owners already inside growing together every month
Real Results From
Real Businesses
Swipe through to see how I've helped local brands grow their customers through content.
Case Studies
Real results from businesses I've worked with.
Rack n Grill's first month working with us.
10 Month Growth Report
Our weekly heartwarming messages from clients.
You Don't Need More Information.
You Need Accountability & Action
Most business owners don't struggle because they don't know what to do. They struggle because they don't have accountability, fresh ideas, or someone guiding them every month. Founders Circle gives you exactly that.
Accountability
Stay on track with monthly check-ins and a community that keeps you moving forward.
Monthly Coaching
Live group coaching sessions every month where we tackle your specific challenges.
Content Ideas
Never run out of things to post with fresh, industry-specific content ideas every month.
Marketing Strategies
Learn what's working right now for food businesses and how to apply it to yours.
Community Support
Surround yourself with other food business owners who share the same goals and challenges.
Clear Direction
Stop guessing what to post. Get a clear roadmap for your content and marketing every month.
Choose The Right Plan
For Your Business
Whether you want ongoing guidance or hands-on support, there's a plan that fits your goals.
Perfect for business owners who want ongoing guidance and consistent growth.
- Free Intermediate Masterclass Ticket (60-minutes)
- Weekly Marketing Tips
- Content Ideas Every Month
- Monthly PDFs & Resources
- Private WhatsApp Community
- Early Access to Masterclasses & Training Material
Everything in Founders Circle plus hands-on, one-on-one support every month.
Limited to 10 serious business owners
- Free Advanced Masterclass Ticket (90-minutes)
- Weekly Marketing Tips
- Content Ideas Every Month
- Monthly PDFs & Resources
- Private WhatsApp Community & 24/hr Chatbot
- Early Access to Masterclasses & Training Material
- Priority WhatsApp Support
- Personalised Business Reviews
- Monthly Action Plan
- Direct Access to Dyaab
Cancellation Policy
The Founders Circle operates on a month-to-month membership.
Cancellation Notice
Members may cancel their membership at any time by providing written notice via email or WhatsApp.
To avoid being charged for the following month, your cancellation request must be received on or before the 20th of the current month.
Cancellation requests received after the 20th will remain active for the following month, and the next monthly payment will still be processed. Your membership will then end at the conclusion of that paid month.
Membership Access
Your membership benefits remain active until the end of your current paid billing period.
No partial refunds or pro-rata refunds will be issued for cancellations made during a billing month.
Once your membership ends, access to the WhatsApp community, live coaching calls, exclusive resources, recordings, and member benefits will be removed.
Rejoining
Members are welcome to rejoin in the future, subject to availability and the membership pricing in effect at the time of rejoining.
Skills That Actually
Grow Your Business
Each month we focus on a different area of your content and marketing, so you're always improving.
Content Planning
Learn exactly what to post and when. Never stare at a blank content calendar again.
Storytelling
Create videos customers actually watch. Master hooks, formats, and narratives that stop the scroll.
Marketing
Turn views into paying customers with strategies designed specifically for food businesses.
Business Growth
Build systems that help your business grow consistently, not just when you have time to post.
Social Media Audits
Understand exactly what's working, what's not, and what needs to change to get better results.
Community
Learn alongside other food business owners who are facing the same challenges as you.
What Your First Month
Looks Like
Here's exactly what happens from the moment you join. No guesswork, no waiting around.
Welcome + Content Audit
You'll get a personal welcome and I'll review your current social media profiles. I'll give you honest feedback on what's working, what's not, and where the biggest opportunities are sitting.
Your First Monthly Coaching Call
Jump on the live group coaching call. We'll cover this month's topic, you'll meet the other members, and you'll have the chance to ask questions about your specific business.
Fresh Content Ideas Dropped
This month's content ideas, hooks, and formats land in the WhatsApp group. You'll have ready-to-use concepts tailored for food businesses that you can start creating immediately.
Action Plan Review + Accountability Check-In
We'll review what you've implemented, what results you're seeing, and what to focus on next. No pressure, just honest accountability to keep you moving forward.
And that's just the first month, every month after builds on the last.
Hi, I'm Dyaab
Over the past few years I've helped food and dessert businesses grow through strategic content creation and social media marketing.
My goal isn't just to help you create better content.
It's to help you build a business that attracts more customers consistently.
This community is where we'll continue that journey together, with monthly coaching, fresh content ideas, and a group of business owners who are all working toward the same goal.
What Business Owners Say
Hear from food business owners who've worked with Dyaab.
"Dyaab helped us completely transform how we think about content. We went from random posting to a proper strategy that actually brings customers through the door."
Rack n Grill - Muammer
Restaurant, Gordons Bay
"The monthly coaching calls alone are worth it. Having someone who actually understands the food industry give you direction every month is a game-changer."
Sweet Treats Corner - Rafiq
Dessert Business, Cape Town
"Before working with Dyaab, we were just posting photos of food. Now we have a content system that consistently brings in new customers. The difference is night and day."
Pizza Familia - Ridau
Pizzeria, Gordon's Bay
"The accountability is what I needed most. Knowing someone is checking in every month and helping me stay on track has made all the difference."
Pancake Mechanic - Salmaan
Food Business, Cape Town
"Dyaab doesn't just teach theory, he shows you exactly what to do. The content ideas and strategies are practical and actually work for local businesses."
Paragon Wealth Advisors - Andre
Financial Services, Cape Town
"Joining this community was the best decision I made for my business this year. The support, ideas, and coaching keep me moving forward every month."
Classic Meat Market - Ebrahim
Butchery & Deli, Cape Town
Questions & Answers
Everything you need to know before joining.
Founders Circle is for food and dessert business owners who are serious about growing through content and social media. Whether you run a restaurant, coffee shop, bakery, takeaway, or dessert business, if you want consistent customers and a clear content strategy, this is for you.
Every month I host a live group coaching call on Zoom. I'll cover a specific topic, answer your questions, and help you work through whatever challenges you're facing in your business. VIP members also get a private 90-minute one-on-one strategy session every month.
You can cancel anytime before the 20th of the month and you won't be charged again. Cancellations after the 20th take effect at the end of the next billing month — so you'll have access for that final month and your membership will end after that. No hidden fees, no drama.
Absolutely. Whether you've been running your business for years or you're just getting started, the strategies and support inside Founders Circle are designed to meet you where you are and help you grow.
VIP includes everything in Standard plus a 90-minute one-on-one strategy call every month, priority WhatsApp support, personalised business reviews, a monthly action plan, and direct access to me. If you want more hands-on guidance, VIP is the way to go.
I don't offer a free trial, but you can cancel anytime, so you can join, experience your first coaching call and community access, and decide if it's right for you with no risk.
Your Workshop Was The First Step.
Let's Keep Growing Together
If you're serious about growing your business consistently, Founders Circle is where the real work begins. Join a community of food business owners committed to getting better every month.